What is SEO ? Search Engine Optimization, is the process of enhancing a website’s visibility and ranking in search engine results pages. By understanding the algorithms used by search engines to rank web pages, SEO professionals aim to improve a website’s relevance and authority for specific keywords or phrases. This, in turn, helps drive organic …
ORGANIC VS PAID MARKETING What are the difference of paid and organic marketing? Organic and paid marketing represent two distinct approaches to reaching and engaging with an audience. Organic marketing revolves around strategies that do not necessitate direct payment for exposure. Instead, it relies on creating valuable content and optimizing it for search engines and …
Digital marketing operates through various online platforms such as search engines, social media, websites, and mobile apps. The process typically begins with defining target audiences and setting specific marketing objectives. Strategies are then formulated, which may include search engine optimization (SEO), advertising, social media marketing, content marketing, and influence partnerships, among others. These strategies are …
